For AEC Firms & Professionals: Proposal Writing & Brand Strategy

Positioning and messaging that win work and build a reputation.

Flat lay of brand strategy materials including brand identity guide, design references, and notebook used in AEC proposal and communication strategy work.

AEC teams and professionals often deliver exceptional work—but struggle to communicate their value. Whether you need stronger proposals, a more cohesive brand presence, or support telling your firm’s story with impact, I help AEC leaders shape communication strategies that position them to win.

From pursuit strategy to positioning statements, I bring clarity, confidence, and compelling storytelling to the proposal process—and beyond.

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Proposal Strategy & Writing

Clarify your value and win more work with persuasive, well-positioned proposals. I support your team through RFQ/RFP strategy, writing, and interviews.

Positioning & Messaging Frameworks

Lightbox sign with ‘Words Have Power’ text symbolizing the impact of strategic messaging and brand positioning for AEC professionals.

Refine your firm’s positioning and elevate your messaging with brand-aligned language that speaks to clients and sets you apart from competitors.

Subject Matter Expert Coaching

Virtual coaching session with subject matter expert presenting to a team on screen, representing professional development and leadership support for AEC professionals.

Empower technical professionals to communicate with confidence—on paper and in person. I help SMEs shape their stories and simplify complex ideas for client impact.

Resume & Project Sheet Development

Letter board with the words ‘Keep Your Content Fresh’ to represent resume and project sheet updates for AEC professionals.

Present your team and past work strategically. From resumes to project sheets, I turn technical data into credibility-building content.

Brand Voice & Communication Tools

Team members collaborating around a laptop during a client presentation, symbolizing development of brand voice and communication strategies for AEC firms.

Unify how your firm shows up across channels. Develop a consistent tone, voice, and message architecture that strengthens your reputation internally and externally.